A look behind the scenes of Madison Reed’s NYC Pride product giveaway.

I photograph the people, processes, and environments behind experiential marketing, from large-scale event installations to brand activations and product giveaways that bring companies and their audiences together throughout New York City.

For this project, I documented Madison Reed employees handing out branded products to attendees celebrating Pride in NYC, capturing the people, interactions, and energy that brought the activation to life.

This style of candid event photography offers a closer look at the people behind a brand experience, creating images for corporate storytelling, brand communications, company websites, and marketing campaigns.